01 April 2025

Press Kit

Sample Document

Salone del Mobile.Milano 2025

Collection

Edra produces sofas, armchairs and other objects of furnishing, designed with rigorous attention in the finest detail. Each model is born from a strong idea and moved forward with precision and coherence in collaboration with authors who share their thoughts and dreams with the company. In the Edra collection each object has a meaning and identity. Its presence is conceived to last and cross through time. Structures, materials and technologies are the fruit of constant study, with the ambition of being a reference point for those who seek extraordinary quality.

Material and Edra

In Edra we talk of material. We do not talk of textiles. Because each component, from leather to yarn, from internal structure to external surface, is part of a project, part of the thinking. Edra collection models are often characterized by complex movements, pliable backrests and Intelligent Cushions which ask for high performance upholstery. Materials are designed to respond to these mechanical, dynamic and aesthetic requirements. A unique combination of colour, yarn, texture and production process breathes life into surfaces capable of adapting to sculptural, organic and complex models. Material is form and substance, the essence of the product.

Materials 2025

“Research on materials has always been ongoing.
It continues with Gems, Glossy Matt, Every Stone.
It is our way of looking at beauty,
which is often there, before our eyes.
Look and see beyond.
Nature is an infinite source of inspiration.
Material is a marvellous world to explore.”

Monica Mazzei, Vicepresident

Gems

Collection

A collection of nine materials inspired by the pure beauty of precious stones. Gems is a homage to nature: each texture is three-dimensional, each material has a weight and consistency that changes, each colour comes alive with unexpected depths due to the presence of glittering yarns. From the immaculate purity of Moonstone to the saturated green of Malachite, from the liquid azure of Chalcedony to the shimmering gold and brown of Tiger's Eye. The intense and vivid orange of Carnelian, the transparent layered grey of Botswana Agate, the subtle tone on tone of Grey Sapphire. And again: the deep bronzed black of Jasper, the nocturnal monochrome of Black Tourmaline. A precious palette exalting the lines, geometries, softness and movements of Edra sofas and armchairs.

Present at Edra Palazzo Durini and Rho Fiera Milano – Hall 24, Stand D01

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Glossy Matt

Two souls in a single material. A soft chenille, luminous and generous. A pure wool bouclé, compact and natural. Two yarns with opposite characteristics, intertwined in an outsize weave generating a visual effect without precedent: shiny and opaque, full and nuanced. Glossy Matt is a balance of contrasts: a material with a depth of colour given with nuances and juxtapositions of tone-on-tone ranging from delicate neutrals to intense reds, deep greens to darker shades. A material that enhances the timeless elegance of Edra models in new ways.

Present at Edra Palazzo Durini and Rho Fiera Milano – Hall 24, Stand D01

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Every Stone

Collection

Every Stone is inspired by the refinement of marble in a collection designed for outdoors, resistant to light and weather but perfectly capable of inhabiting interior spaces. The irregular three-dimensional material highlights the stone's typical varying shades. Nine variants range from Carrara Statuary White to Delicate Cream with nuances of beige, from a warm golden Royal Yellow to deep Imperial Red. And again: from Alpine Green, bright as a sunlit meadow, to Amazonite's many sea transparencies, turquoise Aquamarine, Savoy Blue, and dark Nero Marquinia veined with silver. Proposed in combination with outdoor versions of On the Rocks, Sherazade and Standard, Every Stone is a material that crosses over: elegant, solid and universal.

Present at Edra Palazzo Durini

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Cicladi

Jacopo Foggini

Each piece is unique, each table-top unrepeatable. Cicladi is a series of alabaster side tables proposed this year in the colours gold and cornelian. Cicladi tables are obtained from naturally occurring nodules that determine their ever-different form and dimension. The models are defined by an irregular outline and the veining often found in this material, typical of the Volterra area. Cicladi bases are proposed in three different heights, in the colours gold, palladium and ruthenium.

Present at Edra Palazzo Durini and Rho Fiera Milano – Hall 24, Stand D01

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Edra in Milan

Edra Palazzo Durini

Palazzo Durini in the heart of Milan has been Edra's home in the city since 2021. A place the company chose as a permanent space, dedicated to its collection, where the excellence of a contemporary project sits in harmony with the historical beauty of architecture.

During the Salone, displays extend beyond the showroom on the piano nobile, where Edra models reside with the palazzo's frescoed halls, to also inhabit the ground floor gallery and entrance courtyard. The gallery, looking onto the cloister, welcomes a selection of materials from the Gems collection presented in combinations with Standard, Standalto and Standway. In the courtyard, the outdoor versions of On the Rocks, Standard and Sherazade, in the new Every Stone materials, are combined with A’Mare, Veronica and Flowers’ Collection.

Accompanying the outdoor collection is a light installation of Edo chandeliers by Jacopo Foggini: a poetic presence bringing together light and material.

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Salone del Mobile. Milano 2025 - Rho Fiera

Hall 24 – Stand D01
8 – 13 April

At RHO FIERA, Hall 24 - Stand D01, Classic Edra sofa and armchair models are presented in the new Gems and Glossy Matt materials introduced this year together with the new colours of the Cicladi side tables.

Edra displays its collection with the institutional concept that defines its presentations. A clear and recognizable language confers identity and continuity. An absolute background frames the space in which full-length mirror surfaces alternate with large ledwalls that reproduce images of natural, classic and contemporary settings. The mirrors reflect the models in the collection, which emerge in detail, with their quality materials and versatility of use.

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Teatro alla Scala: Evening of Honour

Thursday, April 10, 2025

In one of the most prestigious theaters in the world, a special homage to Edra. An evening dedicated to culture and beauty, with a tribute to the deep identity of the Edra company by Silvana Annicchiarico. A unique moment in which to celebrate the allegiances and ties between arts and languages capable of igniting the spell of beauty in our times.

Edra

Edra has a precise idea: that of producing for comfort, elegance and performance with superlative quality. We have always been based in Tuscany, a land whose timeless traditions and beauty are part of the company itself. Our authors' ideas represent a generative principle of deep experimentation that after years of work leads to products destined to remain forever. Today Edra is known throughout the world for the unique qualities of its collection, which bring together artistic tradition, technological research, outstanding manual skills and excellence of materials.

The greatest comfort, elegance and performance.

The comfort of Edra goes beyond simply being comfortable: it is total pleasure, involving the body, eyes and spirit. Elegance is care, attention, essence. Each model is conceived to be a protagonist of the space but capable of adapting to every lifestyle. Materials are always original, often invented. Production is guided by constant research and the manual skills that guarantee maximum reliability. Every sofa, every armchair, every object brings with it the qualities and history capable of lasting in time and remaining forever.